Car Negotiation 1: How To Know What You Want

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How To Know What You Want

Knowing what you want is the first step in the car negotiation process. This video explores Strategies to discover the vehicle we want quickly and easily.

Skills:

1) Analytical: Get a rough idea of what works by reading reviews. Don’t fall in love with the idea of it.

2) Experiential

a. Set up appointments to drive many cars ahead of time.

b. Identify a vehicle to focus on (Make, model, year, trim)

c. Choose the characteristics the vehicle must have (Miles, Accident, Rust)

Video time code:

0:59: 8 skills in the series.

2:08: Disclaimer.

2:57: Focus: Strategies to discover the vehicle we want quickly and easily.

3:45: Back story of needing to replace a 21 year old car.

5:03: Analytical approach. Don’t fall in love with the idea of a vehicle. The reviewers may not be like you.

6:29: Experiential approach. Don’t impulse buy. There may be better options out there.

8:08: Test driving at the dealer without wasting their time or yours.

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Mark Rogers